Shopify CRO, Speed and Revenue Optimization for DTC Brands
Turning qualified Meta & TikTok ad traffic into higher revenue with faster mobile load times, friction-free UX, and high-converting Shopify store architecture.
About Salman
I’m Salman — a Shopify CRO & Performance Specialist with 5+ years of experience helping high-growth DTC brands stop ad spend leakage and turn qualified traffic into higher revenue. Rather than guessing with random tweaks, I identify where your paying visitors bounce, eliminate mobile friction, and engineer high-velocity Shopify stores in Liquid, Next.js, and Hydrogen.
How I Maximize Your Store Revenue in 3 Steps
Whether you are scaling Meta/TikTok ad spend or struggling with low mobile conversion rates, I run every engagement through a proven 3-step optimization framework:
Deep Friction & Speed Audit (3-Day Turnaround)
Comprehensive analysis of mobile UX, product page drop-offs, third-party script bloat, and cart friction to uncover exactly where qualified visitors bounce.
Prioritized High-Impact Revenue Roadmap
Ranking opportunities by revenue impact and implementation speed — eliminating guesswork so we tackle your store's biggest revenue leaks first.
Clean Shopify & Speed Engineering
Delivering clean, fast, and tested Liquid, Tailwind, and React/Next.js code that improves Core Web Vitals, lifts conversion rates, and scales smoothly.
Upwork & Track Record
Shopify CRO & Performance Services
Data-driven conversion rate optimization, high-speed Shopify engineering, and checkout streamline built to maximize revenue per qualified visitor.
Shopify CRO & UX Audits
Stop losing qualified traffic.
Comprehensive 3-day deep dive identifying checkout bottlenecks, mobile UX friction, and drop-off points where paid visitors bounce.
Mobile Speed & Core Web Vitals
Sub-second load times.
Eliminating script bloat, optimizing Liquid code, and tuning assets for lightning-fast mobile speeds and higher Google/Meta scores.
Product & Collection Page CRO
Layouts engineered to sell.
Restructuring visual hierarchy, streamlining complex variant pickers, and embedding high-converting social proof where buyers look.
Cart & Checkout Streamlining
Frictionless purchasing.
Optimizing single-stream and slide-out drawer carts, tiered free-shipping upsells, and eliminating checkout roadblocks.
Theme & Custom Liquid Dev
Clean, scalable architecture.
Bespoke section builds, theme re-architecture, and custom feature implementation in Liquid, HTML/CSS, and Next.js/Hydrogen.
A/B Testing & Revenue Tracking
Data-backed validation.
Designing and implementing rigorous A/B tests, tracking conversion funnels, and validating revenue uplift before full roll-out.
Featured DTC Work
A curated showcase of high-growth DTC Shopify stores engineered for sub-second load times, friction-free checkouts, and maximum conversion rates.
Sene Studio — Custom-Fit Sizing Architecture & Cart Optimization
BOOP Body — Mobile Speed Optimization & Subscription PDP CRO
Rashmi Kumari — Luxury Couture Mobile UX & International Checkout
Client Feedback
Direct reviews from real Freelancer contracts. Here is what founders and teams say about collaborating with Salman.
Freelancer"Salman was an absolute pleasure to work with. He audited our store, eliminated heavy app bloat, and streamlined our mobile checkout. Our mobile load times dropped under 1.5s and conversion rate lifted immediately. I will definitely work with him again!"
Freelancer"Great to work with! Fast turnaround, understood our Shopify theme architecture immediately, and reworked our product pages to eliminate drop-offs. His CRO insight and engineering speed stopped our ad spend leakage."
Freelancer"Exceptional work optimizing our Shopify Plus storefront. Salman quickly identified checkout friction points, revamped our slide-out cart upsells, and improved Core Web Vitals across mobile devices. Super communicative and delivered ahead of schedule!"
Have a High-Traffic Store Not Making Enough Revenue?
DTC brands invest heavily into Meta and TikTok ads — don't let slow load times and mobile friction burn your ad budget. Let’s run a comprehensive 3-day CRO & speed audit to pinpoint exactly where qualified buyers bounce, and deliver clean, high-impact fixes that drive conversions.